Our Story

Our Story

Hi, I’m Danielle Rhodes, the founder of Stride.

My journey began in London, where I studied fashion and fell in love with the way great design can transform how we feel. But as much as I adored the industry, I kept noticing the same problem — women were constantly being asked to choose between style and practicality.

I started Stride to change that. I wanted to build a brand that put women first, creating footwear that’s not only beautiful but also comfortable, durable, and ready for everyday life. Fashion shouldn’t hold us back — it should move with us.

Stride is about more than shoes. It’s about confidence, freedom, and self-expression with every step. My mission is to empower women to feel stylish, supported, and unstoppable, no matter where they’re headed.

— Danielle Rhodes
Founder, Stride-London